Case Study: Bite Toothpaste Bits boosts influencer responses and campaign impressions with Traackr

Bite Toothpaste Bits’ Effective Product Seeding Strategy

Bite Toothpaste Bits, a sustainable personal care brand, wanted to improve the effectiveness of its influencer gifting campaigns while minimizing product waste and reaching the right creators. Using Traackr for its Smell Good Summer deodorant campaign, the team needed a better way to find, vet, and brief influencers who aligned with its sustainability mission.

Traackr helped Bite Toothpaste Bits build a more data-driven product seeding strategy by evaluating creator performance, audience size, and brand affinity, then supporting clearer outreach and branded influencer toolkits. The campaign delivered a 67% increase in influencer responses, multiple repeat posts from creators, and 50,000 total impressions, while also uncovering long-term partners for future campaigns.

Bite Toothpaste Bits

Eva Dunn

Associate Marketing Manager