Case Study: Pegasus achieves 3x growth in influencer marketing with Traackr

Pegasus tripled new influencer marketing business with data-driven strategies powered by Traackr

Pegasus is an award-winning health communications agency that began receiving growing client demand for influencer marketing but relied on slow, manual research and gut-based selections. To scale the offering and differentiate in a competitive market, the agency needed to respond to briefs faster, identify the best-fit influencers with data-driven rationale, keep an agency-wide record of partnerships, and report clear results to clients.

Pegasus adopted Traackr for its global influencer database, audience analysis and reporting, enabling a five-person influencer team to quickly shortlist, vet and benchmark talent using content search, audience filters and quality checks. In two years the agency nearly tripled its influencer marketing business, accelerated proposal delivery, strengthened client trust with data-led recommendations, raised its global profile and won industry awards for client campaigns.

Pegasus

Simone Stevens

Senior Influencer Strategist