Case Study: De GRISOGONO achieves 19M+ impressions and boosts Cannes event ROI with Traackr

How a luxury jewelry brand leveraged live events by producing the right content at the right time and for the right people

De GRISOGONO, the Swiss luxury jeweler founded by Fawaz Gruosi, faced the challenge of maximizing the ROI of its big annual events—most notably the Cannes Film Festival—by reaching millions beyond the small number of attendees. With a strategy shift from mass messaging to focused, real-time engagement, the brand aimed to turn its live-event investments into amplified social visibility and meaningful relationships with highly relevant audiences.

To do this they built a 24-person onsite team to produce day-by-day live content, used Traackr to identify and manage 49 targeted influencers, and prioritized close, value-driven relationships over broad reach. The campaign generated 19M+ impressions from 14 highly active influencers, drove 35K+ new followers across channels (including +10K on Instagram to 88.5K), produced ~500K interactions, and boosted website traffic by 450% (20K unique visitors and 100K pageviews) during the event.

De GRISOGONO

Gianluca Maina

Global Marketing and Communications Director