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Visit WebsiteHow Allocadia used content intelligence to inform their marketing strategy
Allocadia
Shannon Fitzgerald-Lussie
Content Marketing Manager
PathFactory
PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.
Case Studies
Showing 38 PathFactory Customer Success Stories
Anthology’s Website Revolution Through Personalization and Content Intelligence
Anthology
Douglas Calvelage
Sr. Director of Global Demand and Digital Marketing
How Arena Solutions Increased ROI and Grew Pipeline
Arena Solutions
Axonify's award-winning virtual event strategy with 10X ROI
Axonify
Lindsay Cournoyer
Vice President Marketing
How Bazaarvoice Elevated Their ABM Strategy Using Content Intelligence
Bazaarvoice
Jen Leaver
Senior Global ABM Manager
How CallMiner increased MQLs by 250% after implementing PathFactory
CallMiner
Rob Stanley
Director of Marketing Operations
How Carbon Black Sourced 2.5X More Leads By Delivering A Seamless Experience For Prospects
Carbon Black
Christopher Mitchell
Marketing Programs Specialist
How Certinia Found Success Using AI and Personalization
Certinia
Spencer Dorcik
Director of Digital Marketing
How Post-Sale Content Helped Cisco Boost Customer Adoption by 3.5X
Cisco
Maureen Robbs
Digital Experience Architect
How Cisco Partner Marketing More Than Doubled Their Engaged Audience
Cisco
Kelsey Doran
Former Marketing Technology Manager
How Contentsquare used PathFactory to align their sales and marketing teams
Contentsquare
Eleni Mitzalis
Director of Demand Generation
How Fiix used content intelligence to accelerate prospects through the buyer’s journey & increase win rate by 70%
Fiix
Travis Wingate
Vice President Growth Marketing
How Fiix used PathFactory insights to drive day-to-day marketing decisions
Fiix
Kathleen Wong
Growth Marketing Manager
How Genesys streamlined ABM efforts to boost engagement time by 30%
Genesys
Taylor Mansinne
Senior Global Digital Engagement Specialist
How Campaign Tools helped an identity verification company accelerate sales
Global Identity Verification Company
How HG Insights Leveraged PathFactory and Marketo for Deeper Buyer Insights
HG Insights
Julia Brocato
Senior Marketing Programs Manager
How Nimble Storage increased their MQLto-SQO conversion rate by 30%
HPE Nimble Storage
Rich Copenhagen
Marketing Operations Manager
How Invoca Tripled Engagement from Target Accounts
Invoca
Ari Echt
Director of ABM
How Kareo Doubled Conversion Rates by Delivering More Content Per Click
Kareo
John DeBrincat
Director, Demand Generation
How Mandiant Increased New Leads 2X By Removing Friction For Their Buyers
Mandiant
David Cheng
Marketing Operations Manager
How Monte Carlo improved deal velocity
Monte Carlo
Molly Vorwerck
Head of Content & Communications
Nexthink’s Journey to Faster Sales Opportunities with PathFactory
Nexthink
Jennifer Fields
Sr. Demand Generation Marketing Manager
How Nokia Reached Over 70% Of Target Accounts In A New Market
Nokia
Zsuzsanna Blau
Senior Manager, Global Enterprise Marketing Campaigns
How Micro Focus transformed its thought leadership site into a high-value marketing asset
OpenText
Susan Salgy
Digital Strategy Consultant
How OSIsoft’s New Gating Strategy Boosted Landing Page Conversion by 70%
OSIsoft
Kellie Vahlsing
Director, Global Digital Demand Generation
How OSIsoft Achieved A 3.5X Increase In Conversions From Their Email Nurture in 30 Days
OSIsoft
Jennifer Valentine
Marketing Automation Manager
How OSIsoft Used PathFactory to Maintain a 4.7 CSAT Score
OSIsoft
Carmen Wong
Digital Campaigns Manager
How Pragmatic Institute got 3X website engagement with content intelligence
Pragmatic Institute
Rebecca Kalogeris
VP Marketing and Product Strategy
How Qlik’s ABM Campaign Outperformed Indus-try Benchmarks by Over 137%
Qlik
Melissa Alonso
Director, Global Strategic Account Marketing
How Questex Generated New Leads Through Bingeable Content From Virtual Events
Questex
Jake Kimball
Director of Marketing Operations
How Radware generated 9.5X higher digital ad engagement than average
Radware
Deborah Szajngarten
Director of Reach Marketing
Seagate Technology Unlocks Content Insights To Drive Increase In MQLs
Seagate
Steven Sanchez
Global Integrated Marketing Campaign Manager
How Two Companies Deliver Personalized Content Experiences With PathFactory
Sysdig
How Thomson Reuters Boosted Content Engagement by 487% Using Fewer forms and More Channels
Thomson Reuters
Kyle Johnson
Global Market Development Manager
How TIBCO Doubled MQL Conversion Rates With High-Performing ABM Campaigns
TIBCO
Timothy Noble
Digital Marketing Specialist
How TIBCO accelerated funnel velocity by allowing customers to self-nurture
TIBCO
Mervyn Alamgir
Senior Director, Digital Marketingctor
How Trupanion Multiplied Conversion Rate 5X By Optimizing Channel Spend
Trupanion
Sidney Waterfall
Head Of Veterinary Marketing & Development
How TrustYou Achieved a 4.5X Increase In Revenue By Activating High-Value Content
TrustYou
Nicholas Johnson
Marketing Manager
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