PathFactory B2B Case Studies & Customer Successes

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PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

Case Studies

Showing 38 PathFactory Customer Success Stories

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Allocadia achieves 17% increase in buyer engagement and 11% improvement in closed-won revenue with PathFactory

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Anthology Achieves Personalized Website Engagement with PathFactory

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Arena Solutions increases ROI and grows pipeline with PathFactory

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Axonify achieves 10x ROI from virtual events with PathFactory's Virtual Event Experience

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How Bazaarvoice Elevated Their ABM Strategy Using Content Intelligence

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CallMiner increases MQLs by 250% with PathFactory

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Carbon Black achieves 2.5X more MQLs with PathFactory

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Certinia boosts engagement and content bingeing with PathFactory

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Cisco achieves 3.5x customer adoption with PathFactory

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Cisco achieves 202% increase in engaged audience with PathFactory

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Contentsquare Improves Sales and Marketing Alignment with PathFactory

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Fiix achieves a 70% increase in win rate and 24% faster deal velocity with PathFactory

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Fiix achieves 2X engagement and 87% longer content consumption with PathFactory

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Genesys achieves 30% lift in engagement time with PathFactory

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a global identity verification company boosts engagement with PathFactory

HG Insights boosts buyer engagement and insights with PathFactory

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HPE Nimble Storage achieves a 30% increase in MQL-to-opportunity conversion with PathFactory

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Invoca triples content engagement and boosts ACV with PathFactory

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Mandiant Doubles Lead Volume with PathFactory

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Monte Carlo improves deal velocity with PathFactory

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Nexthink accelerates lead generation with PathFactory

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Nokia achieves 70% target-account penetration and boosts content engagement with PathFactory

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OpenText achieves a transformed thought-leadership site and $45M in marketing-influenced opportunities with PathFactory

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OSIsoft achieves 70% lift in landing page conversions with PathFactory

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OSIsoft achieves 3.5X increase in email nurture conversions in 30 days with PathFactory Content Tracks

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OSIsoft achieves sustained 4.7 CSAT and 69% increase in content consumption with PathFactory

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Pragmatic Institute achieves 3X website engagement with PathFactory

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Qlik achieves 137% higher ABM engagement and an $84M sales pipeline with PathFactory Content Tracks

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Questex generates new leads with PathFactory

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Radware achieves 9.5X higher digital ad engagement with PathFactory

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Seagate boosts MQLs with PathFactory Content Intelligence

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Sysdig boosts web engagement and conversion with PathFactory

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Tebra boosts MQL conversions and revenue with PathFactory

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Thomson Reuters achieves a 487% increase in content engagement with PathFactory

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TIBCO achieves 2X MQL conversion rates with PathFactory Content Tracks

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TIBCO achieves faster funnel velocity and improved lead scoring with PathFactory

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Trupanion achieves 5X conversion rate by optimizing paid ad spend with PathFactory

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TrustYou achieves a 4.5X increase in revenue with PathFactory's Content Tracks

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