PathFactory B2B Case Studies & Customer Successes

PathFactory logo

PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

Case Studies

Showing 38 PathFactory Customer Success Stories

search button

Allocadia achieves 17% increase in buyer engagement and 11% improvement in closed-won revenue with PathFactory

Allocadia logo

Anthology’s Website Revolution Through Personalization and Content Intelligence

Anthology logo

How Arena Solutions Increased ROI and Grew Pipeline

Arena Solutions logo

Axonify achieves 10x ROI from virtual events with PathFactory's Virtual Event Experience

Axonify logo

How Bazaarvoice Elevated Their ABM Strategy Using Content Intelligence

Bazaarvoice logo

How CallMiner increased MQLs by 250% after implementing PathFactory

CallMiner logo

Carbon Black achieves 2.5X more MQLs with PathFactory

Carbon Black logo

How Certinia Found Success Using AI and Personalization

Certinia logo

Cisco achieves 3.5x customer adoption with PathFactory

Cisco logo

Cisco achieves 202% increase in engaged audience with PathFactory

Cisco logo

How Contentsquare used PathFactory to align their sales and marketing teams

Contentsquare logo

Fiix achieves a 70% increase in win rate and 24% faster deal velocity with PathFactory

Fiix logo

Fiix achieves 2X engagement and 87% longer content consumption with PathFactory

Fiix logo

Genesys achieves 30% lift in engagement time with PathFactory

Genesys logo

How Campaign Tools helped an identity verification company accelerate sales

How HG Insights Leveraged PathFactory and Marketo for Deeper Buyer Insights

HG Insights logo

HPE Nimble Storage achieves a 30% increase in MQL-to-opportunity conversion with PathFactory

HPE Nimble Storage logo

Invoca triples content engagement and boosts ACV with PathFactory

Invoca logo

How Mandiant Increased New Leads 2X By Removing Friction For Their Buyers

Mandiant logo

How Monte Carlo improved deal velocity

Monte Carlo logo

Nexthink’s Journey to Faster Sales Opportunities with PathFactory

Nexthink logo

Nokia achieves 70% target-account penetration and boosts content engagement with PathFactory

Nokia logo

OpenText achieves a transformed thought-leadership site and $45M in marketing-influenced opportunities with PathFactory

OpenText logo

OSIsoft achieves 70% lift in landing page conversions with PathFactory

OSIsoft logo

OSIsoft achieves 3.5X increase in email nurture conversions in 30 days with PathFactory Content Tracks

OSIsoft logo

OSIsoft achieves sustained 4.7 CSAT and 69% increase in content consumption with PathFactory

OSIsoft logo

How Pragmatic Institute got 3X website engagement with content intelligence

Pragmatic Institute logo

Qlik achieves 137% higher ABM engagement and an $84M sales pipeline with PathFactory Content Tracks

Qlik logo

How Questex Generated New Leads Through Bingeable Content From Virtual Events

Questex logo

Radware achieves 9.5X higher digital ad engagement with PathFactory

Radware logo

Seagate Technology Unlocks Content Insights To Drive Increase In MQLs

Seagate logo

How Two Companies Deliver Personalized Content Experiences With PathFactory

Sysdig logo

How Kareo Doubled Conversion Rates by Delivering More Content Per Click

Tebra logo

Thomson Reuters achieves a 487% increase in content engagement with PathFactory

Thomson Reuters logo

TIBCO achieves 2X MQL conversion rates with PathFactory Content Tracks

TIBCO logo

TIBCO achieves faster funnel velocity and improved lead scoring with PathFactory

TIBCO logo

Trupanion achieves 5X conversion rate by optimizing paid ad spend with PathFactory

Trupanion logo

TrustYou achieves a 4.5X increase in revenue with PathFactory's Content Tracks

TrustYou logo

No matching case studies