Case Study: Axonify achieves 10x ROI from virtual events with PathFactory's Virtual Event Experience

Axonify's award-winning virtual event strategy with 10X ROI

Axonify faced a tight timeline in 2020 to move its annual AxoniCom LIVE conference online after COVID-19 made an in-person event impossible. The marketing team reoriented the program to spotlight frontline workers and produced high-end video content with some 60 speakers across 50 sessions, then needed a virtual event platform that could present the content, engage attendees, and capture high-quality engagement data. Axonify chose PathFactory, leveraging PathFactory’s Virtual Event Experience and its existing Intelligent Content Platform to power the transition.

PathFactory hosted the streamed sessions, captured personalized engagement data, and enabled post-event distribution into on-demand content, three brand campaigns, and nurture programs. The results were strong: 1.5K+ registrants (1.5x goal), 50%+ overall attendance, 70%+ attendance among customers and partners, more than 100K highly personalized engagements, and a 10x ROI event influence on new and existing deals—helping Axonify win the 2020 Video in Business award. PathFactory’s platform and support were cited as key to the seamless experience and measurable impact.

Axonify

Lindsay Cournoyer

Vice President Marketing