Case Study: TrustYou achieves a 4.5X increase in revenue with PathFactory's Content Tracks

How TrustYou Achieved a 4.5X Increase In Revenue By Activating High-Value Content

TrustYou, a hospitality guest management company, faced low engagement and conversions for a high-value Tech Stack Guide eBook due to a single-language release, multiple landing pages and forms, HTML development needs, and GDPR double opt-ins that created friction. To address this, TrustYou partnered with PathFactory and its Content Tracks to rethink how the eBook was delivered.

Using PathFactory, TrustYou packaged the eBook into multilingual Content Tracks across nine channels with fewer forms and minimal development, letting prospects self-educate and binge related content. The PathFactory-driven approach produced a 4.5X increase in revenue from the eBook, 476%+ more influenced opportunities, and an 18% conversion rate for organic leads.

TrustYou

Nicholas Johnson

Marketing Manager