Case Study: Qlik achieves 137% higher ABM engagement and an $84M sales pipeline with PathFactory Content Tracks

How Qlik’s ABM Campaign Outperformed Indus-try Benchmarks by Over 137%

Qlik needed a way to engage diverse target accounts with personalized content journeys after paid ads drove prospects to their site. With no scalable personalization solution and a small team, Qlik partnered with PathFactory and used PathFactory Content Tracks to create tailored post-click experiences that showed how its BI and data analytics software applied across industries.

Using PathFactory Content Tracks, Melissa Alonso curated bingeable sequences of video, long-form content, and blogs for 100 target accounts, enabling self-education and smoother lead qualification. PathFactory’s approach drove 83% engagement from strategic accounts (vs. a 20–35% benchmark), a 252% increase in content consumption, and contributed $84M to the sales pipeline, converting many target accounts into qualified leads.

Qlik

Melissa Alonso

Director, Global Strategic Account Marketing