Case Study: Fiix achieves a 70% increase in win rate and 24% faster deal velocity with PathFactory

How Fiix used content intelligence to accelerate prospects through the buyer’s journey & increase win rate by 70%

Fiix, a Rockwell Automation company that sells CMMS software, faced the challenge of delivering the right content to a wide and varied set of buyers — from technicians to enterprise executives — when standard marketing data couldn’t reveal what actually engaged prospects. To solve this, Fiix partnered with PathFactory and adopted content intelligence to better understand engagement and make content accessible and relevant at every stage of the buyer’s journey.

PathFactory helped Fiix bundle assets into bingeable content tracks and capture rich engagement signals (viewing time, binge rates, form capture) to identify high-impact assets and remove friction for prospects. The results: a 70% increase in win rate, 24% faster deal velocity, a 20% reduction in days to closed‑won, a consistent 33% binge rate and nearly 5 minutes average viewing time — with SMB win rates doubling when prospects engaged with content tracks.

Fiix

Travis Wingate

Vice President Growth Marketing