Case Study: Radware achieves 9.5X higher digital ad engagement with PathFactory

How Radware generated 9.5X higher digital ad engagement than average

Radware, a security and application delivery company, struggled to understand who consumed content driven by their LinkedIn ads and what content resonated. Their use of LinkedIn’s lead collector forced prospects to fill forms repeatedly, blocking binge consumption, and left Radware without visibility into whether content was viewed or engaged with—making it hard to improve targeting or content strategy.

Radware pointed LinkedIn ads to PathFactory content tracks, letting prospects access multiple assets with one form and giving Radware rich engagement data for retargeting. PathFactory’s solution delivered a 9.5X higher digital ad engagement vs. the PathFactory customer average, a 70% lift in asset views, and a 93% increase in time spent on assets, accelerating prospects through the buyer’s journey.

Radware

Deborah Szajngarten

Director of Reach Marketing