Case Study: Arena Solutions increases ROI and grows pipeline with PathFactory

How Arena Solutions Increased ROI and Grew Pipeline

Arena Solutions, a provider of Product Lifecycle Management (PLM) and Quality Management System (QMS) solutions, wanted to help its BDR team shorten lead cycles and identify higher-quality prospects. The digital marketing team needed a more engaging alternative to its static website to better nurture buyers and guide them toward demo requests.

Using PathFactory’s content tracks, Arena Solutions split inbound traffic between PathFactory experiences and its own website content to A/B test engagement and self-nurturing behavior. With PathFactory, the team delivered top-, middle-, and bottom-funnel content in a single track, which increased conversions, form fills, and demo requests; results included reaching 20K accounts, a 246% increase in ROI from unbranded campaigns, and a 2,222% increase in ROI from branded campaigns.

Arena Solutions