Case Study: Nexthink accelerates lead generation with PathFactory

Nexthink’s Journey to Faster Sales Opportunities with PathFactory

Nexthink, a digital employee experience management company, needed a better way to generate sales-ready leads and speed up lead qualification. Its traditional gated landing pages and form fills were creating friction, making it harder to identify engaged prospects quickly. To address this, Nexthink turned to PathFactory.

Using PathFactory, Nexthink removed form gates for known contacts and created personalized, chapter-based content journeys to track engagement more effectively. By integrating PathFactory with Marketo and Salesforce, Nexthink gained clearer visibility into content interaction and pipeline impact. The results included a 47% lift in engagement time, a 37% increase in average session time in 2023, and a 38% increase in binge rate in 2023, helping Nexthink move leads to opportunities faster.

Nexthink

Jennifer Fields

Sr. Demand Generation Marketing Manager