Case Study: Pragmatic Institute achieves 3X website engagement with PathFactory

How Pragmatic Institute got 3X website engagement with content intelligence

Pragmatic Institute, a major product and data training provider, had a challenge common to many content-rich websites: visitors were bouncing after reading only one article and weren’t discovering enough of their library to move closer to conversion. Static navigation and basic internal links weren’t enough, so the team looked for a smarter way to guide users through relevant content. They turned to PathFactory and its AI-powered content intelligence platform.

Using PathFactory, Pragmatic Institute replaced static links with dynamic, personalized recommendations, including related content, recommended content, and trending content. The result was a dramatic lift in engagement: in the first six months, website sessions were 3X longer and views per session increased 2.8X. PathFactory also helped Pragmatic turn content engagement into actionable data, improving their ability to understand what kept visitors on the site and supported sales.

Pragmatic Institute

Rebecca Kalogeris

VP Marketing and Product Strategy