Case Study: Tebra boosts MQL conversions and revenue with PathFactory

How Kareo Doubled Conversion Rates by Delivering More Content Per Click

Tebra, a healthcare technology company, was experiencing a significant challenge with its paid advertising campaigns. Qualified leads were bouncing from its website when presented with a demo request or free trial form too early in their journey, resulting in lost opportunities. This approach was failing to nurture prospects who were not yet ready to speak with sales.

To address this, Tebra implemented PathFactory’s content engagement platform. The solution allowed prospects to self-educate with personalized content without filling out a form, enabling Tebra to identify truly sales-ready leads. Using PathFactory resulted in a 2.3x faster MQL conversion rate, a 2.4x greater average opportunity value, and a $1.2 million increase in revenue.

Tebra

John DeBrincat

Director, Demand Generation