Case Study: Mandiant Doubles Lead Volume with PathFactory

How Mandiant Increased New Leads 2X By Removing Friction For Their Buyers

Mandiant worked with PathFactory to solve a frustrating buyer journey caused by a complex resource library, one-and-done content experiences, and limited visibility into content consumption. The team wanted to promote its annual M-Trends Report without creating too much friction for prospects or losing potential leads.

Using PathFactory’s content intelligence platform, Mandiant ungated the M-Trends Report and added a dismissable, time-based form that appears only after visitors spend meaningful time with the content. With PathFactory, Mandiant gained account-level content consumption data and saw measurable results including a 2X increase in leads, a 257% increase in engagement from known website visitors, and a 35% binge rate.

Mandiant

David Cheng

Marketing Operations Manager