Case Study: Cisco achieves 3.5x customer adoption with PathFactory

How Post-Sale Content Helped Cisco Boost Customer Adoption by 3.5X

Cisco was struggling with low customer adoption and retention for its subscription products and needed a way to engage buyers in the post‑sale stage so customers could self‑educate quickly (adoption in the first 30 days is critical). To solve this, Cisco deployed a sophisticated tech stack that included PathFactory to drive post‑sale engagement and accelerate time to value.

Cisco launched data‑driven, always‑on educational content tracks using PathFactory (and Eloqua) to create seamless, personalized learning journeys. The PathFactory‑enabled program produced measurable impact: a 3.5x increase in adoption linked to content engagement, a 24% increase in closed‑won revenue, and 100,000 highly personalized engagements.

Cisco

Maureen Robbs

Digital Experience Architect