Case Study: OSIsoft achieves 3.5X increase in email nurture conversions in 30 days with PathFactory Content Tracks

How OSIsoft Achieved A 3.5X Increase In Conversions From Their Email Nurture in 30 Days

OSIsoft, a 1,460-employee software company, was struggling with a traditional email nurture program that sent one asset at a time and provided no visibility into whether prospects actually consumed content. Marketing Automation Manager Jennifer Valentine needed a way to drive more content consumption, convert leads faster, and gain analytics to measure real engagement. PathFactory was engaged to address these gaps.

PathFactory implemented Content Tracks and Path Analytics to package related assets into bingeable streams and track which content prospects consumed. As a result, OSIsoft saw a 3.5X increase in conversions in 30 days, a 25% increase in MQL conversion, and a 6X increase in influenced opportunities over eight months, demonstrating clear uplift from PathFactory’s solution.

OSIsoft

Jennifer Valentine

Marketing Automation Manager