Case Study: CallMiner increases MQLs by 250% with PathFactory

How CallMiner increased MQLs by 250% after implementing PathFactory

CallMiner, an AI-powered conversation intelligence platform, wanted to make better use of its content library to generate more MQLs and improve visitor engagement insights. After trying a competitor’s content intelligence platform without seeing meaningful gains, the marketing operations team turned to PathFactory to help strengthen its content strategy and buyer engagement.

With PathFactory integrated into its martech stack alongside Marketo, CallMiner launched a Learning Center, improved nurture and ABM efforts, and gained detailed individual- and account-level engagement insights. The results were strong: CallMiner increased MQLs by 250%, boosted Learning Center engagement by 36%, and drove 73% more time spent consuming content, with PathFactory also helping improve AI-recommended content binge rates from 9% to 12%.

CallMiner

Rob Stanley

Director of Marketing Operations