Case Study: Thomson Reuters achieves a 487% increase in content engagement with PathFactory

How Thomson Reuters Boosted Content Engagement by 487% Using Fewer forms and More Channels

Thomson Reuters faced low engagement and conversion on its Practical Law Journal nurture campaign: everything was gated, email blasts underperformed, and the team needed a more agile, scalable approach that tied into their Eloqua marketing system. They turned to PathFactory to help diagnose engagement and redesign their campaign strategy.

PathFactory’s platform—integrated with Eloqua—enabled Thomson Reuters to design and refine campaigns in real time, promote targeted content tracks across multiple channels, and push content engagement analytics into Eloqua for better segmentation. Using PathFactory, Thomson Reuters achieved a 487% increase in engagement, a 400% reduction in development time, and won the 2017 Killer Content Award for Best Nurture Campaign.

Thomson Reuters

Kyle Johnson

Global Market Development Manager