Case Study: HPE Nimble Storage achieves a 30% increase in MQL-to-opportunity conversion with PathFactory

How Nimble Storage increased their MQLto-SQO conversion rate by 30%

HPE Nimble Storage, an enterprise data storage company (~1,200 employees), struggled with content attribution and low web conversion—email campaigns and site links often led to dead-ends, preventing re-engagement and handoffs to sales. To scale content delivery and gain performance insights, HPE Nimble Storage turned to PathFactory and its Content Insight and Activation Platform.

PathFactory implemented a “recommend” content-track approach that serves the next-best asset and mixes ungated and gated content so only the most engaged visitors see a form, improving content performance, ROI tracking, and demand generation. The results achieved with PathFactory include an 86% increase in new business pipeline attributed to the website, a 30% increase in MQL-to-opportunity conversion rate, and 20% of visitors filling out a form when presented.

HPE Nimble Storage

Rich Copenhagen

Marketing Operations Manager