Case Study: Seagate boosts MQLs with PathFactory Content Intelligence

Seagate Technology Unlocks Content Insights To Drive Increase In MQLs

Seagate Technology partnered with PathFactory to improve the way it launched and measured a new B2B content strategy. After rolling out a new website and publishing more than 100 content items, Seagate was able to gate content and capture leads, but it lacked visibility into how prospects were engaging with the material and did not have a clear way to organize access to all the new content.

PathFactory provided content intelligence through microsite-based resource centers and engagement-based content tracks, including a master track for Seagate’s Datasphere event. Using conditional forms and deeper engagement insights, Seagate increased views by 45%, engagement time by 30%, and MQLs by 967, helping drive stronger binge behavior, longer view time, and significantly better lead generation.

Seagate

Steven Sanchez

Global Integrated Marketing Campaign Manager