Case Study: Contentsquare Improves Sales and Marketing Alignment with PathFactory

How Contentsquare used PathFactory to align their sales and marketing teams

Contentsquare, the digital experience analytics platform, wanted to build a more data-driven go-to-market function, improve sales and marketing alignment, and better understand how prospects engaged with content. To reduce friction in its lead-gen funnel and improve conversion to qualified opportunities, the team needed clearer visibility into content consumption beyond simple form fills.

Using PathFactory, Contentsquare set engagement thresholds, added fast-moving buyer alerts, and gained deeper content intelligence to guide follow-up and personalization. With PathFactory, the company increased visitor binge rate by 21.8%, boosted unique bingers by 25.5%, and reached 30,565 unique visitors, more than half of whom were known visitors, while also shortening sales cycles and improving marketing and sales alignment.

Contentsquare

Eleni Mitzalis

Director of Demand Generation