Case Study: OSIsoft achieves 70% lift in landing page conversions with PathFactory

How OSIsoft’s New Gating Strategy Boosted Landing Page Conversion by 70%

OSIsoft was struggling with low conversions from a content syndication campaign for a high-value whitepaper—prospects were reluctant to fill forms and the team had no visibility into whether people actually engaged with the asset. To address this, OSIsoft turned to PathFactory and its content engagement tools, including PathFactory’s soft-gating/timed form capability and PathAnalytics.

PathFactory implemented a timed preview that lets prospects read the asset for 20 seconds before a form appears and used PathAnalytics to track consumption. The change drove a 45% form conversion rate (70% higher than OSIsoft’s average) and a 23% conversion to MQL from this single asset, while giving OSIsoft the engagement data needed to prove ROI and improve follow-up.

OSIsoft

Kellie Vahlsing

Director, Global Digital Demand Generation