Case Study: a global identity verification company boosts engagement with PathFactory

How Campaign Tools helped an identity verification company accelerate sales

PathFactory worked with a global identity verification company based in Palo Alto that wanted to make the internet safer using AI, biometrics, machine learning, liveness detection, and automation. The company struggled to see how prospects engaged with its content because its lead generation relied on gated assets, PDF downloads, and drip campaigns, leaving the team without clear visibility into which content was actually driving conversions or worth further investment.

By implementing PathFactory’s Campaign Tools and content analysis, the company created more relevant content journeys and could track engagement in much greater detail. PathFactory helped the team achieve a 35% increase in engagement time, engage 2,258 new accounts in 2022, measure strong performance on content tracks like the Gartner Market Guide and updated Buyer’s Guide, and reach an 80% completion rate for explainer videos, with some campaigns showing a 64% binge rate.