Case Study: Questex generates new leads with PathFactory

How Questex Generated New Leads Through Bingeable Content From Virtual Events

Questex, an information services engagement platform serving industries like hospitality, travel, healthcare, wellness, life sciences, and technology, needed to rapidly pivot from in-person to virtual events during Covid-19. To support dozens of global sponsor events, Questex turned to PathFactory and its Content Intelligence platform to create bingeable resource hubs and personalized content journeys for each event.

Using PathFactory, Questex deployed an event nurture strategy that made virtual event content easier to build, consume, and measure at scale. The result was a 21% binge rate, a 93% increase in views, and a 105% lift in engagement time, along with more form submissions and richer engagement insights that helped sponsors have better-quality conversations with leads.

Questex

Jake Kimball

Director of Marketing Operations