Case Study: Allocadia achieves 17% increase in buyer engagement and 11% improvement in closed-won revenue with PathFactory

How Allocadia used content intelligence to inform their marketing strategy

Allocadia faced a content‑strategy gap: their marketing was largely guided by intuition and limited metrics (website traffic and form fills), so they couldn't reliably tell which assets moved buyers through the funnel. To close that gap, Allocadia partnered with PathFactory and adopted PathFactory Content Tracks and Path Analytics to get deeper, real‑time content intelligence.

Using PathFactory, Allocadia packaged and distributed content across channels, identified top‑performing assets by use case and buyer stage, and made real‑time adjustments (notably during COVID). The results included a 17% increase in engagement with buyers per non‑demo content offer, an 11% improvement in closed‑won revenue when PathFactory tracks were used, a 3.5x increase in time spent on COVID‑related content, a 2x jump in viewers in early‑to‑mid March 2020, and an average extra 6 minutes 32 seconds on a high‑performing blog—plus actionable data for the SDR team.

Allocadia

Shannon Fitzgerald-Lussie

Content Marketing Manager