Case Study: Cisco achieves 202% increase in engaged audience with PathFactory

How Cisco Partner Marketing More Than Doubled Their Engaged Audience

Cisco, whose partner network of more than 60,000 companies generates over 80% of its annual revenue, faced a fragmented content experience across disparate digital properties that made it hard for partners to find the resources they needed. The Global Partner Marketing team needed a scalable, simple way to raise partner digital marketing maturity and improve the partner experience, so they turned to PathFactory and its Content Tracks solution.

PathFactory built bingeable Content Tracks—bundles of multimedia (videos, PDFs, and platform log-in capability) delivered in a single‑browser experience—reducing friction and driving more than 400 partners to engage. The PathFactory implementation produced a 91% increase in content consumption, a 202% year‑over‑year rise in engaged audience, and a 25% conversion rate on partners logging in, boosting platform adoption and marketing funds usage.

Cisco

Kelsey Doran

Former Marketing Technology Manager