Case Study: Genesys achieves 30% lift in engagement time with PathFactory

How Genesys streamlined ABM efforts to boost engagement time by 30%

Genesys, a global leader in customer experience orchestration, needed to streamline sales and marketing efforts to deliver more impactful prospect experiences and follow-ups. Their SDRs could only send one collateral piece at a time and marketing had limited visibility into prospect interests, so Genesys turned to PathFactory, using curated content tracks and PathFactory for Sales to better support account-based marketing (ABM).

PathFactory provided dozens of pre-bundled content tracks and a Salesforce integration that gave sales clear visibility into prospect engagement. As a result, Genesys saw a 30% lift in engagement time, on average 90% of assets in a content track viewed by prospects, and a 19.3% binge rate (sessions with more than one asset view), enabling tighter alignment between marketing and sales.

Genesys

Taylor Mansinne

Senior Global Digital Engagement Specialist