Case Study: Certinia boosts engagement and content bingeing with PathFactory

How Certinia Found Success Using AI and Personalization

Certinia, a global Services-as-a-Business (SaaB) provider, wanted to improve its website experience to drive greater customer engagement, encourage repeat visits, and guide visitors to more relevant content. The company turned to PathFactory and its Website Tools to better understand visitor behavior, surface content that matched buyer needs, and create a more user-friendly, personalized journey without heavy website redesigns.

Using PathFactory’s AI-driven content recommendations, personalization, and website analytics, Certinia increased total accounts engaged on its website by 65% compared with the previous quarter. The company also saw 3.9x more page views, 7.3x longer web sessions, and 8.7x longer sessions for visitors who engaged with recommended content, along with strong binge rates of 47.7% for content and 31.8% for visitors after a year of using PathFactory’s Website Tools.

Certinia

Spencer Dorcik

Director of Digital Marketing