Klarna B2B Case Studies & Customer Successes

Klarna is one of Europe’s leading payments providers and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, their give online consumers the option to pay now, pay later or over time offering a simple, safe and smoooth checkout experience. Klarna now works with 90,000 merchants, including ASOS, Adidas, Arcadia Group and IKEA. Klarna has 2,000 employees and is active in 14 countries. Klarna is backed by investors such as Sequoia Capital, Bestseller Group, Atomico, VISA and Permira.

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Klarna B2B Case Studies & Customer Successes

Case Studies

Fashion platform ABOUT YOU achieves 25% sales uplift and drives sustainable shopping with Klarna

Adore Beauty achieves a 66% jump in AOV and major order growth with Klarna

Fashion retailer Arcadia achieves up to 90% higher average order value with Klarna consumer finance

Bearpaw achieves higher sales, 30% higher AOV and fewer returns with Klarna

Bob's Watches achieves higher conversions and reaches younger buyers with Klarna

Cotton On achieves 630% increase in orders with Klarna

Criteo achieves 3x higher conversion rates and 2x higher CTR with Klarna

Expedia Group achieves 20% higher average order value and 45% year-over-year revenue growth with Klarna

Flora & Fauna achieves 65% new-customer orders and increased repeat purchases with Klarna

Glow Dreaming achieves 300% uplift in orders and increased AOV with Klarna

Gravity Blankets (weighted-blanket brand) achieves 200% increase in conversions with Klarna

H&M achieves an 11% conversion uplift and up to 50% mobile-pay adoption with Klarna In-app

INDOCHINO achieves 16% higher average order value and boosts conversions with Klarna

Juiced Bikes achieves 50%+ sales uplift and 20% AOV increase with Klarna 0% APR financing

Kabuki Strength increases e-commerce revenue 47% with Klarna Payments on Shopify

Lenovo boosts online sales and achieves 25% higher average order value with Klarna’s On-site Messaging

Lily Jade achieves 312% sales surge and 81.6% conversion lift with Klarna

MCM achieves 11% conversion lift and 102% EU sales growth with Klarna

Miravia achieves 79% volume uplift and 57% higher AOV with Klarna

Mirta (Italian artisanal handbag brand) achieves 109% month‑over‑month sales growth and 614% ROI with Klarna Creator Platform

Onewheel achieves 15% uplift in sales with Klarna

OUAI achieves 4X ROAS with Klarna

Ovira achieves a 200% increase in orders with Klarna

Pandora achieves up to 70% higher average order value with Klarna

Pangea Swimwear achieves 250–300% sales growth with Klarna On-Site Messaging

OUAI (luxury haircare brand) achieves 4× ROAS and higher AOV with Klarna

Rancourt & Company achieves a 47% increase in checkout conversions with Klarna Pay later

Ray-Ban achieves 132% sales growth and 104% revenue lift with Klarna

rue21 achieves 73% higher average order value with Klarna

Sephora achieves up to 65% higher average order values with Klarna

Signet Jewelers achieves triple‑digit increases in web traffic and online sales with Klarna

Storets achieves 40%+ social traffic growth and higher conversions with Klarna

TaylorMade achieves 60% higher AOV and 30% conversion lift with Klarna

ZenPro Audio achieves 100% increase in average order value with Klarna

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