Case Study: MCM achieves 11% conversion lift and 102% EU sales growth with Klarna

MCM - Customer Case Study

MCM, the luxury lifestyle and fashion house founded in 1976, faced rising cart abandonment and wanted to reduce customer hesitation, boost conversion rates, and expand its US customer base. To address this, MCM partnered with Klarna and implemented Klarna’s Buy‑Now‑Pay‑Later solution, primarily Klarna Pay in Parts (3/4 interest‑free payments), to give shoppers flexible payment options at checkout.

Klarna’s solution integrated quickly with minimal development time and was combined with Klarna On‑site messaging and co‑marketing efforts to preserve MCM’s premium experience while driving traffic and conversions. The results: an 11% increase in conversion rate, a 10% reduction in checkout drop‑offs, a 20% rise in average order value with On‑site messaging, a 40% increase in orders from Klarna marketing, EU sales up 102% YoY, Klarna accounting for 39% of MCM’s US e‑commerce sales, and over 20% of monthly orders coming from returning MCM x Klarna customers.

MCM

Yves Guy Coulter

Marketing Director Europe