Case Study: Mirta (Italian artisanal handbag brand) achieves 109% month‑over‑month sales growth and 614% ROI with Klarna Creator Platform

Old-world craftsmanship meets modern-day marketing tactics

Mirta, an Italian e‑commerce brand selling artisanal handbags, launched globally in 2019 and needed to quickly build brand awareness and sales in the US and APAC. To hit targets measured by site traffic and regional sales, Mirta partnered with Klarna and adopted the Klarna Creator Platform as its performance-driven influencer marketing solution.

Using Klarna Creator Platform’s scorecard, gifting tools, commission management, and monthly paid campaigns run by Klarna’s campaign team, Mirta identified high‑performing creators, tracked results in real time, and scaled top relationships. The campaign helped Mirta reach 149 countries and drove an average 109% month‑over‑month increase in sales (119% in orders, 57% in site traffic), delivered a 1,236% lift in sales in the first year, and produced a 614% ROI.

Mirta

Alessia Primavera

Communication and PR Specialist