Case Study: Pangea Swimwear achieves 250–300% sales growth with Klarna On-Site Messaging

Pangea - Customer Case Study

Pangea Swimwear, a direct-to-consumer brand founded by Nick Bradley, needed to accelerate online growth and make higher-priced trunks (around $100) more accessible to a younger, global audience while keeping a seamless shopping experience. To expand payment options and strengthen its e-commerce offering on Shopify, Pangea turned to Klarna and its Klarna On-Site Messaging.

Pangea implemented Klarna On-Site Messaging on product and cart pages to promote interest-free, four-installment payments, switching from Afterpay to drive better conversion. Klarna’s solution helped Pangea convert shoppers more naturally at checkout and align with its millennial/Gen Z branding; Pangea’s gross sales jumped roughly 250–300% in a 12-month period since 2018. Industry metrics for Klarna show adding Klarna can boost conversions by 44% and interest-free installments can increase AOV by 68%.

Pangea

Nick Bradley

Founder