Case Study: Glow Dreaming achieves 300% uplift in orders and increased AOV with Klarna

How Glow Dreaming partnered with Klarna to increase AOV and order numbers

Glow Dreaming, a brand that creates sleep‑supporting sound technology and sleep oils, partnered with Klarna to solve two challenges: offer shoppers flexible payment options and reach new Australian customers to build long‑term awareness and trust for their niche products. To do this they joined Klarna’s Big Love for Small Business campaign and activated Klarna’s flexible checkout options and On‑Site Messaging to educate shoppers about paying with Klarna.

Klarna matched Glow Dreaming with shoppers through a 360° promotional push—campaign placement, Klarna On‑Site Messaging, EDMs and social assets—making checkout simpler and more appealing. The campaign drove a dramatic sales lift: Glow Dreaming saw orders climb to 300% above the campaign average, boosting order numbers and overall sales volumes while increasing consumer awareness.

Glow Dreaming

Celine Simpson

Glow Dreaming