Case Study: Kabuki Strength increases e-commerce revenue 47% with Klarna Payments on Shopify

Kabuki - Customer Case Study

Kabuki, a Portland-based fitness equipment maker and community-focused retailer founded in 2016, needed a way to give customers more buying power for high-ticket items — many products exceeded $600 and shoppers were hesitating. Kabuki selected Klarna and its Klarna Payments on Shopify (Financing, Installments, and On-site Messaging) to provide point-of-sale financing that matched the brand’s customer-service and mission-driven values.

Klarna’s Shopify integration and on-site messaging let Kabuki launch Financing and later the interest-free Pay-in-4 installments, supported by co-branded marketing. The partnership drove measurable gains: +17% web traffic, +47% e‑commerce revenue, and +55% average order value, plus a record Black Friday/Cyber Monday and an all-time best non-holiday sales day after Klarna returned in 2020 — even prompting a temporary pause in 2019 because demand outpaced fulfillment.

Kabuki

Andrei Miclei

Creative Director