Case Study: Bearpaw achieves higher sales, 30% higher AOV and fewer returns with Klarna

Boost your sales by understanding your customers.

Bearpaw, a California‑born footwear brand that sells year‑round at full price, faced intense holiday competition from discounting retailers and needed a way to win purchases without cutting margins. In 2019 Bearpaw partnered with Klarna and implemented Klarna Payments: Pay in 4 interest‑free installments to give shoppers more purchasing power during peak seasons.

Klarna’s Pay in 4, integrated into Bearpaw’s mobile‑first Magento Commerce site, let customers split costs while Bearpaw received the full amount up front. The results were immediate: during the holidays Klarna accounted for 20% of checkout share, drove a 30% higher AOV, produced 20% fewer returns among Klarna customers, and 11% of Klarna buyers returned for repeat purchases — helping Bearpaw grow revenue without discounting.

Bearpaw

John Kirsch

President and Chief Executive officer