Case Study: Sephora achieves up to 65% higher average order values with Klarna

Sephora gives their checkout a makeover with Klarna.

Sephora, the global beauty retailer, wanted to make prestige beauty more accessible to Millennials and Gen Z by giving customers more confidence and financial flexibility across online, app and in‑store channels. To do this they partnered with Klarna, deploying Klarna In‑app and Klarna In‑store and offering Pay in 4 interest‑free installments, Pay in 14/30 days and Pay now to better serve multi‑channel shoppers.

Klarna implemented a fast, frictionless multi‑channel rollout in the US and Canada—native in‑app checkout integration and a plug‑and‑play in‑store setup that required no complex POS work—going from discussion to live in under two months. The results were immediate: mobile app basket sizes up 36%, webstore baskets up 35%, and shoppers using Klarna’s 4 interest‑free payments in stores spending 65% more, with early organic uptake around 6% before promotion.

Sephora

Kendy Lau

Senior Manager