Case Study: Gravity Blankets (weighted-blanket brand) achieves 200% increase in conversions with Klarna

How Klarna Helped Gravity Blankets Achieve a 200% Increase in Conversions

Gravity Blankets, maker of weighted sleep blankets, faced lost sales from customers with cash‑flow constraints—especially millennials—combined with a relatively high average order value ($220). To reduce friction at checkout they partnered with Klarna and implemented Klarna’s Pay in 4 interest‑free installments.

Klarna’s Pay in 4 (installed quickly via Shopify) let customers split payments into four biweekly, fee‑free installments while Klarna paid Gravity Blankets up front. After launching in November 2018, Gravity Blankets saw November site conversions rise 126% year‑over‑year and an overall site conversion increase of about 196% in Nov 2018–Mar 2019 versus the prior period.

Gravity Blankets

Mike Grillo

Chief Executive Officer