Case Study: TaylorMade achieves 60% higher AOV and 30% conversion lift with Klarna

How Klarna Helped TaylorMade Have its Best Round Yet

TaylorMade, a leading golf club, bag and accessory manufacturer, faced a challenge: its flagship clubs carried a high price tag that deterred younger buyers and limited upgrades. To make premium gear more accessible and introduce a subscription-style upgrade option, TaylorMade partnered with Klarna and adopted Klarna’s instant financing payment solutions — launching The Turn upgrade program and later offering Klarna’s Slice it financing to all online shoppers.

Klarna delivered a custom, fully integrated financing solution (with SFCC cartridges and instant underwriting embedded in checkout) that lets customers spread payments over 18 or 30 months and exchange for the latest models at term-end. The results were significant: The Turn drove a 30% lift in conversion, a 60% increase in AOV and 2–3x sales during the initial launch, while broader Slice it availability produced a 20% year‑over‑year site conversion lift and a 15% AOV lift — with Slice it orders showing AOVs twice those of traditional payment methods.

TaylorMade

John Gonsalves

Vice President Direct to Consumer & Digital