Case Study: Storets achieves 40%+ social traffic growth and higher conversions with Klarna

How Klarna helped Storets convert more shoppers and boost social media traffic to their site by more than 40%

Storets, a fast-growing online women’s fashion retailer, wanted to make trendy styles more accessible and convert more shoppers by offering better payment flexibility. After evaluating options, Storets partnered with Klarna to add an easy, interest‑free “pay later” option (pay in 4 installments and a 30‑day try‑before‑you‑buy flow) via Klarna’s Shopify integration.

Klarna implemented a simple checkout integration and ran an influencer campaign that promoted the new installment option; the result was a measurable lift—social traffic to Storets rose by more than 40%, shoppers bought 60% more units of a featured item, Klarna became Storets’ #1 site referrer, and repeat purchases grew (18.92% made a second Klarna purchase within months).

Storets

Sooyoung Chung

Marketing Lead