Case Study: Lenovo boosts online sales and achieves 25% higher average order value with Klarna’s On-site Messaging

Lenovo leverages Klarna’s On-Site Messaging platform to boost online sales and average order value

Lenovo, a $45 billion global technology leader selling high‑ticket devices like PCs, tablets and smartphones, wanted to make Klarna’s instant financing more visible and easier to understand across the online purchase journey. Although Lenovo already offered Klarna at checkout, the challenge was educating customers earlier so they could see exact monthly payments for specific products—so they implemented Klarna’s On‑Site Messaging platform to promote financing and increase awareness throughout the site.

Klarna’s On‑Site Messaging was integrated to dynamically display product‑level monthly payment amounts, making affordability clear and simple. In a three‑week A/B test, shoppers exposed to the messaging drove a 25% higher average order value versus the control group and delivered nearly a 40% increase in Klarna’s share of Lenovo sales, demonstrating clear, immediate uplift from Klarna’s solution.

Lenovo

Carlo Savino

Executive Director