Case Study: Pandora achieves up to 70% higher average order value with Klarna

Pandora charms growth with Klarna

Pandora, the global jewelry brand known for its customizable charms, faced a maturing market and needed to win more Millennial and Gen Z shoppers while increasing average order values. To meet that challenge, Pandora partnered with Klarna and introduced Klarna’s payment solutions — including interest-free installments, the Express checkout button, On-site Messaging, and a Digital Card for in-store payments — to add payment flexibility and speed at checkout.

Klarna’s solutions delivered measurable lift: Klarna online checkouts drove a 40% increase in AOV, in-store Klarna purchases showed a 70% higher AOV, the Express button now accounts for over 60% of Klarna online transactions and boosts AOV by 8%, and On-site Messaging increased units per transaction by 30%. Klarna also provided co-marketing support and SKU-level analytics, helping Pandora attract younger shoppers and grow sales across channels.

Pandora

Jennifer Glass

Director of Digital Marketing