Case Study: Rancourt & Company achieves a 47% increase in checkout conversions with Klarna Pay later

Rancourt & Company - Customer Case Study

Rancourt & Company, a Maine-based, family-owned maker of hand-sewn leather shoes, wanted to grow online sales and make its higher-priced, craft-focused products more accessible to younger shoppers. To reduce purchase friction and offer a try-before-you-buy experience, Rancourt & Company partnered with Klarna to offer its Pay later options for web customers.

Klarna implemented its Pay later solution—four equal, interest-free bi-weekly installments—plus On-site Messaging and a seamless Magento 2 integration to surface payment options during browsing. The Klarna-driven changes boosted results: daily online orders rose 10%, nearly one in ten customers chose installments, checkout conversions increased 47%, and average order value stayed around $250, improving conversion and customer confidence with minimal operational overhead.

Rancourt & Company

Kyle Rancourt

Vice President Brand Management