Case Study: INDOCHINO achieves 16% higher average order value and boosts conversions with Klarna

How luxury menswear brand INDOCHINO unlocked even higher AOV and conversions by offering savvy shoppers a new way to pay with Klarna via Stripe.

INDOCHINO, a made-to-measure menswear brand, needed to attract more Gen Z and Millennial shoppers, lift average order value (AOV), and boost conversions while offering more flexible, transparent payment options. To address this challenge, the brand partnered with Klarna to introduce flexible payments at checkout—specifically Klarna’s Pay in 4—integrated via its existing Stripe payment platform.

Klarna implemented Pay in 4, plus On-Site Messaging and co-marketing support, enabling quick integration (4 engineering days) and prominent messaging throughout the shopping journey. As a result, Klarna helped INDOCHINO achieve a 16% lift in AOV, a 3x increase in Klarna-driven sales from On-Site Messaging, a 20% higher conversion from paid ads, an 18% lower cost per conversion on ads featuring Klarna, and 67% of Klarna users falling into the target Millennial/Gen Z demographic.

Indochino

Alex Nazarevich

Ecommerce Director