Case Study: Ray-Ban achieves 132% sales growth and 104% revenue lift with Klarna

Ray-Ban - Customer Case Study

Ray‑Ban partnered with Klarna to launch its Ray‑Ban Stories smart glasses and needed to drive awareness, website traffic, and sales among 18–35 year‑olds in the US and EMEA. Ray‑Ban expanded an existing relationship with Klarna (from payments to publishing) to tap Klarna’s in‑app ad inventory and Rewards Club audience.

Klarna ran Sponsored Placements, a featured Rewards Club promotion (2X points that led to a permanent 20% voucher), plus in‑app CRM and multi‑market sponsored activities; the campaign drove immediate lifts (vs the prior month: +411% clicks, +33% sales, +52% revenue) and strong Q4 vs Q3 gains (+47% clicks, +132% sales, +104% revenue). The Rewards Club promotion reached ~500K users and produced +78% orders, +141% spending, +35% AOV, 69% of Klarna sales from Gen Z/Millennials, outperformed Klarna averages by 14%, and generated 20k+ UK site visits.

Ray-Ban