Case Study: Lily Jade achieves 312% sales surge and 81.6% conversion lift with Klarna

How Interest-Free Installments Helped Lily Jade Stay Ahead of the Competition

Lily Jade is a premium diaper-bag and multifunctional leather-bag retailer whose customers value quality but become budget-conscious after having a baby. Facing competitive pressure from lower-priced entrants and a $300 average order value, Lily Jade turned to Klarna and its flexible payment offerings (implemented via a Shopify integration) to make their products more accessible.

Klarna implemented on-demand Financing at checkout and later launched interest-free Installments (four equal payments with no upfront fees), which drove immediate results: Lily Jade recorded its highest sales year in the first full year of Klarna, and within three months of offering Installments Klarna sales grew +312% year-over-year and Klarna conversion rate increased 81.6%. Klarna’s options helped Lily Jade boost conversions and sustain momentum as they expanded product lines and adjusted pricing.

Lily Jade

Landon Wood

Co-founder