Case Study: Miravia achieves 79% volume uplift and 57% higher AOV with Klarna

Elevating the shopping experience for a digital generation

Miravia, an e-commerce marketplace launched in Spain in 2022 that brings together global brands, local sellers and lifestyle content, needed a partner to solve multiple challenges: a payments and marketing solution that could resonate with Gen Z and Millennial shoppers and help raise average order value. Klarna stepped in to provide the payment and marketing capabilities Miravia required, including Buy Now Pay Later (BNPL), Pay Now and financing options alongside promotional support.

Klarna implemented flexible payment options and acted as a strategic marketing partner—running Klarna Deals and driving traffic through its affiliation program—which drove measurable gains: 79% volume uplift with Klarna Deals campaigns, 62% of Miravia shoppers using Klarna were Gen Z and Millennials, and a 57% increase in average order value. Klarna’s combined payments and targeted marketing helped Miravia boost high-value sales and connect with younger consumers.

Miravia

Julián Martín

Head of Payments & Partnerships