B2B Case Studies Featuring British American Tobacco as the Customer

Explore case studies featuring British American Tobacco as the customer — learn how vendors and partners helped British American Tobacco solve real business challenges.

Case Studies

Showing 42 Success Stories about Software and Services used by British American Tobacco

British American Tobacco achieves accelerated S/4HANA readiness and reduced risk with Syniti

British American Tobacco

Russ Cornick

BAT Head of Enterprise Architecture

British American Tobacco - Customer Case Study

Cloud transformation of British American Tobacco

British American Tobacco

Darya Grishina

IT Director

British American Tobacco achieves faster retail reporting and increased sales with Mobisoft

British American Tobacco

Avnet Levi

Trade Marketing Leader

British American Tobacco achieves improved quality and reduced waste with Dassault Systèmes' Apriso

British American Tobacco

Nydia Cavazos

SMD Cell Manager

British American Tobacco achieves £7M in benefits and rapid, automated analytics with Alteryx

British American Tobacco

Dharini Chandrashekhar

Operations Analytics + Insights SME

Marketing Cloud for Tobacco

British American Tobacco - Customer Case Study

Ink-jet printed codes on carton? cameras from Datalogic read them all

British American Tobacco - Customer Case Study

British American Tobacco

Alberto Henao Lafaurie

Business Development Analyst

Manufacturing: Marketplace Instant Insights

British American Tobacco achieves full traceability and paperless warehouse operations with Dassault Systemes

British American Tobacco

Maciek Radecki

Operations IT Manager

British American Tobacco - Customer Case Study

British American Tobacco - Customer Case study

British American Tobacco achieves safer, more fuel‑efficient fleets with MiX Telematics

British American Tobacco

Diego Campos

Global Sustainability Compliance Manager

British American Tobacco - Customer Case Study

British American Tobacco

Lynn February

Senior Legal Counsel

British American Tobacco have chosen eLeader’s SFA for Middle East

British American Tobacco achieves accelerated, de-risked One SAP data migration and improved data quality with Syniti

British American Tobacco

Mark Burns

Global Head of Enterprise Solutions

British American Tobacco achieves optimized outbound transportation and 3-month planning visibility with Kinaxis (TLO by 4flow)

British American Tobacco

Ayse Gul

Ultimate Control Tower Integration Manager

British American Tobacco - Customer Case Study

Powerfleet Empowers BAT's Vision for Safer, Sustainable Roads and a Responsible Future

British American Tobacco

Diego Campos

Head of Sustainability - LATAM

BAT improves employee empowerment by centralising its global HR IT systems

British American Tobacco

Mick Bolton

Cain Project Manager

British American Tobacco - Customer Case Study

British American Tobacco

Koen Dehaen

IT Project Manager

British American Tobacco achieves streamlined legal processes and cost control with Mitratech's TeamConnect

British American Tobacco

Tony Moss

British American Tobacco

British American Tobacco - Customer Case Study

British American Tobacco

Justin Adams

Global Application Portfolio Management Lead

British American Tobacco - Customer Case Study

British American Tobacco

Geoff Wells

Global Indirect Programme Manager

Tobacco Major Hits Testing Turf to Improve Time to Market

British American Tobacco

Sandokan Sterque

Head of Global IT Testing and Assurance

British American Tobacco - Customer Case Study

British American Tobacco

John Hemming

Global IT Manager

British American Tobacco - Customer Case Study

British American Tobacco

Khai Smith

Learning & Development Manager

Finding the business leaders of the future with analytics-driven recruitment

British American Tobacco

Roberto Blanda

Head of Global Talent Acquisition

British American Tobacco filter out audit challenges using Livecompare

British American Tobacco

David Barkhausen

Senior IT Auditor

British American Tobacco - Customer Case Study

British American Tobacco

Daniel Goersch

Global BPC IT Lead

British American Tobacco achieves secure, fast global Internet access and £1M cost savings with Zscaler

British American Tobacco

John Taylor

Global Head of IT Security and Service Continuity

BAT strengthens its supply chain to stop illicit trade

British American Tobacco

David Atkins

Track and Trace IT Lead

British American Tobacco achieves 100% data accuracy and improved demand forecasting with KCI Computing’s CONTROL

British American Tobacco

Adheesh Budree

Marketing Information Executive

British American Tobacco - Customer Case Study

British American Tobacco achieves fast, mobile onboarding and major time-and-cost savings with Totara LMS

British American Tobacco - Customer Case Study

British American Tobacco

Phil Colman

Group CIO

British American Tobacco - Customer Case Study

British American Tobacco

Darya Grishina

IT Director

British American Tobacco achieves centralized, automated HR document management with OpenText Extended ECM for SAP SuccessFactors

British American Tobacco

Andy Straw

IT Programme Manager

British American Tobacco Global Business Services (GBS) adopt Workware™ by ActiveOps for shared service workforce optimization

British American Tobacco

Jon Evans

Group Head of HR - Corporate Functions

British American Tobacco achieves greater productivity and fewer errors with Honeywell's Intermec PB51 smart printing solution

British American Tobacco

Gabriel Serban

Trade Marketing & Distribution Systems Manager

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