British American Tobacco achieves accelerated S/4HANA readiness and reduced risk with Syniti
British American Tobacco
Russ Cornick
BAT Head of Enterprise Architecture
B2B Case Studies Featuring British American Tobacco as the Customer
Explore case studies featuring British American Tobacco as the customer — learn how vendors and partners helped British American Tobacco solve real business challenges.
Case Studies
Showing 42 Success Stories about Software and Services used by British American Tobacco
British American Tobacco - Customer Case Study
British American Tobacco achieves cloud transformation and GBP 10 million savings with Microsoft Corporation
British American Tobacco
Darya Grishina
IT Director
British American Tobacco achieves faster retail reporting and increased sales with Mobisoft
British American Tobacco
Avnet Levi
Trade Marketing Leader
British American Tobacco achieves improved quality and reduced waste with Dassault Systèmes' Apriso
British American Tobacco
Nydia Cavazos
SMD Cell Manager
British American Tobacco achieves £7M in benefits and rapid, automated analytics with Alteryx
British American Tobacco
Dharini Chandrashekhar
Operations Analytics + Insights SME
Marketing Cloud for Tobacco
British American Tobacco - Customer Case Study
British American Tobacco achieves 100% barcode readability with Datalogic Matrix 400™
British American Tobacco achieves centralized outlet data sharing with IWD NETWORK
British American Tobacco
Alberto Henao Lafaurie
Business Development Analyst
Manufacturing: Marketplace Instant Insights
British American Tobacco achieves full traceability and paperless warehouse operations with Dassault Systemes
British American Tobacco
Maciek Radecki
Operations IT Manager
British American Tobacco achieves 93% faster document drafting with AXDRAFT
British American Tobacco - Customer Case study
British American Tobacco achieves safer, more fuel‑efficient fleets with MiX Telematics
British American Tobacco
Diego Campos
Global Sustainability Compliance Manager
British American Tobacco achieves improved contract management with Updraft
British American Tobacco
Lynn February
Senior Legal Counsel
British American Tobacco have chosen eLeader’s SFA for Middle East
British American Tobacco achieves accelerated, de-risked One SAP data migration and improved data quality with Syniti
British American Tobacco
Mark Burns
Global Head of Enterprise Solutions
British American Tobacco achieves optimized outbound transportation and 3-month planning visibility with Kinaxis (TLO by 4flow)
British American Tobacco
Ayse Gul
Ultimate Control Tower Integration Manager
British American Tobacco boosts sales skills and engagement with Code of Talent
British American Tobacco achieves safer, more sustainable fleet operations with Powerfleet
British American Tobacco
Diego Campos
Head of Sustainability - LATAM
BAT improves employee empowerment by centralising its global HR IT systems
British American Tobacco
Mick Bolton
Cain Project Manager
British American Tobacco - Customer Case Study
British American Tobacco
Koen Dehaen
IT Project Manager
British American Tobacco achieves streamlined legal processes and cost control with Mitratech's TeamConnect
British American Tobacco
Tony Moss
British American Tobacco
British American Tobacco achieves legacy application reduction and efficiency gains with Capgemini
British American Tobacco
Justin Adams
Global Application Portfolio Management Lead
British American Tobacco achieves £400 million procurement savings with Capgemini
British American Tobacco
Geoff Wells
Global Indirect Programme Manager
British American Tobacco achieves 30% lower QA and testing costs with Wipro
British American Tobacco
Sandokan Sterque
Head of Global IT Testing and Assurance
British American Tobacco - Customer Case Study
British American Tobacco
John Hemming
Global IT Manager
British American Tobacco - Customer Case Study
British American Tobacco
Khai Smith
Learning & Development Manager
British American Tobacco achieves faster, higher-quality hiring with IBM Kenexa
British American Tobacco
Roberto Blanda
Head of Global Talent Acquisition
British American Tobacco filter out audit challenges using Livecompare
British American Tobacco
David Barkhausen
Senior IT Auditor
British American Tobacco - Customer Case Study
British American Tobacco
Daniel Goersch
Global BPC IT Lead
British American Tobacco achieves secure, fast global Internet access and £1M cost savings with Zscaler
British American Tobacco
John Taylor
Global Head of IT Security and Service Continuity
BAT strengthens its supply chain to stop illicit trade
British American Tobacco
David Atkins
Track and Trace IT Lead
British American Tobacco achieves 100% data accuracy and improved demand forecasting with KCI Computing’s CONTROL
British American Tobacco
Adheesh Budree
Marketing Information Executive
British American Tobacco - Customer Case Study
British American Tobacco achieves fast, mobile onboarding and major time-and-cost savings with Totara LMS
British American Tobacco achieves a transformed workplace with Microsoft Corporation
British American Tobacco
Phil Colman
Group CIO
British American Tobacco achieves cloud transformation and IT savings with Microsoft Cloud and Office 365
British American Tobacco
Darya Grishina
IT Director
British American Tobacco achieves centralized, automated HR document management with OpenText Extended ECM for SAP SuccessFactors
British American Tobacco
Andy Straw
IT Programme Manager
British American Tobacco achieves real-time workforce optimization with ActiveOps Workware
British American Tobacco
Jon Evans
Group Head of HR - Corporate Functions
British American Tobacco achieves greater productivity and fewer errors with Honeywell's Intermec PB51 smart printing solution
British American Tobacco
Gabriel Serban
Trade Marketing & Distribution Systems Manager
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