Case Study: British American Tobacco achieves 30% lower QA and testing costs with Wipro

Tobacco Major Hits Testing Turf to Improve Time to Market

British American Tobacco (BAT), a global tobacco products company, faced challenges from regulatory pressures and volatile markets. To enhance its competitive edge and brand image, BAT needed to transform its QA and Testing landscape by infusing greater agility, moving away from a time and material model to reduce costs, and establishing a centralized, metrics-driven function. Wipro was selected as the partner to address this challenge.

Wipro implemented an industrialized delivery model for Testing and QA, featuring an independent Testing function operating like a factory. The solution included end-to-end ownership of application portfolios, a catalogue-based "Unit Price Service" delivery model, and an enterprise-wide automation framework. This approach resulted in a 30% reduction in QA and Testing costs, a 15% increase in time to market, and a 99% defect containment rate prior to go-live. Wipro's solution also delivered a 40% improvement in productivity and 100% predictability in demand management for BAT.

British American Tobacco

Sandokan Sterque

Head of Global IT Testing and Assurance