Case Study: British American Tobacco achieves faster retail reporting and increased sales with Mobisoft

British American Tobacco - Customer Case Study

British American Tobacco, a global tobacco and smoking‑alternatives company, needed to replace its legacy retail execution mobile software to maximize merchandising activities and refine its retail strategy. They engaged Mobisoft to deliver a next‑generation mobile retail execution solution to collect field information, photos and customer feedback in the highly regulated tobacco market.

Mobisoft implemented a mobile retail execution platform that lets trade marketing reps report tasks and out‑of‑stocks faster, gives merchandisers comprehensive customer data to identify cross‑sell and up‑sell opportunities, and enables back‑office teams to generate and edit surveys and tasks for real‑time market insights. As a result, reporting is easier and quicker, field information is richer and timelier, and Mobisoft’s solution has helped uncover opportunities to boost revenues and improve promotional strategies.

British American Tobacco

Avnet Levi

Trade Marketing Leader