Case Study: British American Tobacco boosts sales training and execution with Code of Talent

British American Tobacco drives 83.5% completion with Code of Talent

British American Tobacco, a leader in the Romanian tobacco market, faced the challenge of accelerating its internal sales processes and strengthening its customer-oriented culture to adapt to a highly competitive and evolving market. To reduce the gap between theoretical training and practical execution, they partnered with the vendor Code of Talent to implement its microlearning platform.

Code of Talent implemented a gamified, mobile microlearning journey composed of practical field missions to develop modern sales and management skills. The solution achieved an 83.5% average completion rate and a 4.9 training rating, with users completing 1,626 missions and earning 3,806 badges, demonstrating high engagement and successful application of learning.

British American Tobacco